When introducing a new product or service, it’s important to focus on the feeling that the consumer gets from it, rather than the product or the service itself. Consumers are attracted to products/services that they feel emotionally connected to, and brands need to capitalize on that connection.
Seeking to emphasize memory creation and value connection with customers is essential.
Connecting with hearts as well as minds will yield lasting brand advocates!
Do you feel you are focusing enough on engaging your customers with emotions instead of products/services?
