Luxury Sales Training
Luxury sales training are crucial to understand how to sell in the luxury universe. Selling luxury is about exceeding expectations, delighting and surprising. However, the continuous change of the economic climate challenges us every day in a new way. We all know that consumers of luxury brands are not only wealthy but also tend to have higher expectations than that of traditional consumers. They are often more sophisticated and more sensitive and especially more demanding. They show no patience when it comes to aggressive sales associates.
Often, salespeople in general can be perceived as insincere because they use the same sales pitch for every customer. That’s why consumers feel like they are being manipulated. Their main goal is closing a sale that may receive a commission on certain items or a particular brand that’s having a promotion.
The contemporary role of the sales professional is completely changed. Talent alone is not enough. Luxury sales training is a key aspect to support the sales ambassadors in understanding their new role. Selling in luxury arena is not about pushing people to buy. The luxury sales ambassadors should be well trained professional. They should act as advisors, expert product consultants aiming to establishing a person-to person relationship.
However, most of the people working in luxury sales often do not live a luxury life. Therefore it’s difficult for them to understand which are the key elements enabling customer engagement and long-lasting relationships. In our luxury sales training we work with the sales team beyond simple selling techniques.
Our luxury sales training focus on the importance of the luxury selling ceremony. The process to achieve outstanding customer experience. The courses take participants into a journey from the preparation to the customer engagement, from product presentation until the after sales activities. Thank to our consolidated experience in the luxury retail industry, all our programs are based on luxury environment. Also, the design aims to make them extremely practical so that they can be replicated immediately in the workplace and start giving results in very short time.
- SHOPPING EXPERIENCE AND CUSTOMER SERVICE
- NPS AND MYSTERY SHOPPING
- CREATING LOYALTY IN LUXURY (CUSTOMER RELATION MANAGEMENT)
- CONCEPT OF LUXURY SALE
- MULTI-CULTURAL SALE
- SELLING CEREMONY AND SALES TECHNIQUES
- PEOPLE MANAGEMENT IN LUXURY ARENA:
- RETAIL ORGANIZATION
- STORE MANAGER RESPONSIBILITIES
- MANAGING PERFORMANCE
- KPI AND HOW TO MANAGE THEM
Also available in: Español (Spanish)